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Senior Communications Specialist, Knight Cancer Institute
US-OR-Portland
Job ID: 2025-33888 Type: Regular Full-Time # of Openings: 1 Category: Marketing/Communications Portland, OR (Marquam Hill)
Overview
Content Development and Planning: Develop strategy and content for OHSU communications channels. The specialist has a strong interest in and aptitude for understanding the complexity and importance of OHSU/Knight Cancer/Complex Care priorities and programs and transforming that information into authoritative, clear and engaging copy that achieves measurable goals. Responsibilities: Exceptional writing and editing.Editing copy of teammates, contract writers and others.Performing content audits and gap analyses.Creating content that attracts and serves key audiences to achieve measurable goals.Ongoing proficiency in modern communications methodology and tool.High-level information gathering and interviewing to inform content.Managing multiple complex projects across varying timelines. Content creation and management: For assigned projects, pages, channels or sites, ensure publication of accurate, relevant content in accordance with the digital content strategy. Content may include, but is not limited to, written information in long and short forms, graphics, images, calls to action, headers, menus, forms, surveys, metadata and keywords. Specific tasks may include: Designing, developing and publishing web pages in coordination with OHSU Brand StrategyDeveloping Internet and email campaign contentRe-purposing content for different audiences and communications channelsEditing existing digital contentEnsuring appropriate periodic review/refresh of contentImplementing content standards on specific pages/sites/channels (e.g., ensuring consistent calls to action, adherence to voice or brand standards)Ensuring adherence to standards for specific kinds of content (e.g., image size, links, headers)Using HTML, scripting or other authoring languages to prepare digital content for publicationUsing enterprise content management system or other publishing methods to present contentTesting, trouble shooting and reviewing published development or production content for errors, quality, adherence to design and content standards, performance on various platforms, performance against web infrastructure benchmarksParticipating in efforts to continually improve digital content creation and publication workflows and processesRapidly developing content addressing trending opportunitiesEnsuring content is properly linked to help audiences navigate the Knight web siteEnsuring adherence to guidelines for handling confidential information and patient information in a way that safeguards patient privacy and conforms to HIPAA.Ensuring consistent use of AP and OHSU style and brand guides to communicate effectively and develop messaging that is consistent with OHSU goals. Tools and resources: Managing Internet home page; Internet calendar; communications pages on Internet.
Internal network of communicators: Cross training other communicators in OHSU/Knight Cancer/Complex Care goals and objectives to ensure broad support and engagement - creating a deep bench of knowledge. Serves as a conduit of crucial information to key partners, ensuring integrated strategic communications support for OHSU/Knight Cancer/Complex Care. Specific tasks may include: Sharing content and news with OHSU Foundation colleagues for use in donor communicationsWorking collaboratively with the OHSU social media team to amplify strategic OHSU/Knight Cancer/Complex Care content, including the development of mutually agreed upon editorial calendars across a variety of social channelsCollaborating with OHSU Brand Strategy and Marketing colleagues regarding opportunities to advance OHSU/Knight Cancer/Complex Care goals through marketing to patients and providersDeveloping and contributing to communication plans in response to ongoing needs related to OHSU/Knight Cancer/Complex Care communications goals. Responsibilities
Bachelor's degree in communications, journalism, English, or related field. OR Equivalent combination of education and experience.A minimum of five years of experience in corporate communications. Job Related Knowledge, Skills and Abilities (Competencies): Exceptional writing and editing skills Exceptional skills in online community management Excellent skills in building email templates and using email marketing software to achieve campaign objectives Excellent skills in analyzing and interpreting web, email, and campaign data Ability to quickly learn and easily use new softwareStrong familiarity and comfort with at least one content management system. Excellent customer service skills. Ability to adjust to change quickly, to learn on the fly, and to write in a variety of formats. Excellent team player who is also capable of self-direction. Strong skills using a variety of applications, and ability to learn new applications quickly Qualifications
Master's degree in a related field.Accreditation from professional association (PRSA or IABC)Three or more years of experience in health care or higher education. Job Related Knowledge, Skills and Abilities Skill in concepting, producing and editing video Skill in using graphic design software (Adobe Creative Suite, primarily Photoshop) Equal employment opportunity, including veterans and individuals with disabilities.
