Marketing Automation Specialist, Juno Health

DSS, Inc.

DSS, Inc. is a drug and alcohol free workplace (DFWP).
DSS, Inc. is an Equal Opportunity (EOE), Affirmative Action (AA) employer that invites and encourages minorities (M), women (F), veterans (V), veterans preferred (V Preferred), LGBT (Lesbian, Gay, Bisexual, Transsexual) and individuals with disabilities (H) to apply.
We are ADEA and ADA compliant.

Travel Percentage: Up to 25%

Job Location: DSS Juno Beach - Juno Beach, FL

Job Shift: Day

Position Type: Full Time

Job Category: Marketing

Education Level: 4 Year Degree

Why Join Us?

At Juno Health, we're not just building software-we're transforming healthcare. As a division of DSS, Inc., we bring together over 575 years of clinical experience and 30+ years of software innovation to deliver ONC-certified EHR solutions that empower providers and improve patient outcomes.

OVERVIEW

The primary responsibility is to oversee and maintain the company's CRM system (HubSpot) in close coordination with the marketing and sales teams. Additionally, they focus on improving existing processes and implementing new ones to enhance corporate KPIs and drive business growth.

The Marketing Automation Specialist (MAS) - Juno Health will:
Serve as the primary administrator and subject matter expert for HubSpot, leveraging its full technical and functional capabilities to support and evolve the company's CRM strategy.
Design and maintain customized dashboards, reports, workflows, and user interfaces to provide actionable insights and enable data-driven decision-making across the organization.
Ensure data accuracy, integrity, and security within the CRM system, enforcing best practices and standards to maintain a reliable source of truth for business operations.
Partner with Sales and Marketing teams to design and implement a robust lead scoring model that drives effective lead qualification and conversion.
Collaborate with the Communications Manager to develop and execute targeted email marketing campaigns, including segmentation, A/B testing, deployment, and ongoing performance analysis.
Generate regular reports on the performance and ROI of marketing and sales email campaigns, providing insights to inform strategic decisions.
Coordinate with the Creative Design Manager to develop and launch webpages, landing pages, forms, and calls-to-action (CTAs) that support lead generation and campaign goals.
Lead and manage all HubSpot implementations and enhancements in partnership with the internal IT team.
Train Sales team members on new CRM functionalities, updates, and best practices to ensure effective usage and adoption.
Liaise with external agency partners to support and execute inbound marketing campaigns and initiatives.
Collaborate with the Marketing team to plan and execute inbound strategies, including LinkedIn advertising and lead generation efforts.
Stay current with industry trends, tools, and best practices in marketing, CRM, and communications to drive continuous innovation and improvement.

The preceding functions are examples of the work performed by employees assigned to this job classification. Management reserves the right to add, modify, change or rescind work assignments and make reasonable accommodation as needed.

SECURITY AND PRIVACY DUTIES AND RESPONSIBILITIES

Individuals working for DSS will be subject to security and privacy requirements as explained in HIPAA, FedRAMP, and NIST 800-53. Additionally, they are required to undergo specific FedRAMP training to ensure compliance with all associated controls and responsibilities in the day-to-day performance of their duties. Individuals working in departments that are considered to be in the high risk category will be required to undergo advanced training based on their role and level of access. Individuals with access to modify data and the configuration baseline will require further training.

Minimum of 3 years of experience in marketing or a related field
Proficiency in Microsoft Office suite and familiarity with web content management systems
Proven ability to thrive in a fast-paced, high-volume environment
Strong presentation and communication skills with the ability to influence and collaborate across teams
Excellent organizational, planning, and project coordination abilities
Capable of managing multiple priorities and shifting focus as needed
Self-starter with a strong sense of ownership and accountability
Detail-oriented with a proactive and solutions-focused mindset
Strong interpersonal skills and a collaborative team player
Demonstrated initiative in identifying and resolving challenges independently

HubSpot Expertise:
Workflow automation and optimization
Database hygiene and maintenance
Segmentation and targeting audience
A/B testing for email and landing page performance
Email and landing page design best practices
Basic HTML and CSS for customization
Lead nurturing and lead scoring strategies

Preferred:
• Experience with digital marketing strategies, including paid advertising and paid social media (especially LinkedIn)

EDUCATION:
Bachelor's degree in marketing, or equivalent
Any additional applicable training, experience or advanced education

PHYSICAL DEMANDS (per observation of incumbents in this position):

Standing

10% per day

Sitting

55% per day

Walking

18% per day

Stooping

5% per day

Lifting
5-10lbs 1-2 times per day (laptop)Up to 50 lbs unassisted while traveling (luggage, laptop, etc.)
Computer Work

75% per day

Telephone Work

75% per day

Reading

75% per day

Other, please specify
25% per day Video or in person Communication with teamTravel unassisted 25% of the year via common carrier and/or personal auto
Juno Health, a division of DSS, Inc. is an Equal Opportunity Employer.

If you need an accommodation seeking employment with Juno Health, please email or call (561) 284-7373. Accommodations are made on a case-by-case basis.

#MN

Equal employment opportunity, including veterans and individuals with disabilities.

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